Careers / Head, Content Strategy

Véjà Du is looking for a Head of Content Strategy who could take up full responsibility of mapping out a holistic content strategy that supports and extends all communication initiatives across all platforms & mediums, both short- and long-term.

As Head of Content Strategy, you will be solely responsible for strategizing, laying out, overseeing, monitoring & evaluation of all content design, development & engagement for our client organization.


Key Responsibilities
- Mapping out a content strategy that supports and extends all communication initiatives across all platforms & mediums, both short- and long-term, determining which methods work for the brand and why.
- Continuous evolvement of strategy is a must.
- Ensure increase in organic content engagement levels in a long term strategy
- Strategize around user experience and usability, accessibility, writing for the web, and meeting user needs with content
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person.
- Managing a content team of writers be an arbiter of best practices in grammar, messaging, writing, and style.
- Integration of content activities within traditional communication campaigns.
- Development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups.
- Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate the open source community that leads to critical behavioral metrics.
- Work closely with the Department Leads & Heads on all creative and branding initiatives to ensure a consistent message across channels.

Qualification
- Master's degree in English, Journalism, Public Relations or related communications field.
- MBA in marketing a plus.
- 8-10 years of experience as a respected leader in multichannel content creation
- Experience with creating compelling messages for different target demographics.
- The ability to lead and inspire large teams of content creators to achieve company's stated goals.
- Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
- The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
- Comfortable in ambiguity, enjoy problem solving, have a POV and a clear creative vision.


Employment Type
Full Time**
**3  Month full time probation till March 2023 followed by performance evaluation. On successful performance, the probation contract would be extended to 1 year i.e. till December 2023.

Joining 
Immediate

Pay Scale 
Industry Standard. Open to negotiation on a case to case basis.

Work Location
Preferably Offline / In-Person in Bangalore for the first 90 working days. 
Open to discussion on fully remote on a case to case basis.